Responsibilities:

Utilize statistical and data visualization techniques to identify trends, patterns, and insights about product adoption, utilization, and efficacy.
Promote a culture of data-driven decision-making, ensuring insights are incorporated at all stages of the product life cycle.
Collaborate with UX teams to understand user behaviours and needs, incorporating a user-centred approach into data analysis.
Lead the design and development of dashboards, reports, and data-driven tools to track key performance indicators (KPIs).
Harness a wide range of data sources and methods to provide comprehensive insights and recommendations.
Stay up to date with industry trends, serving as a go-to resource for digital product analysis and marketing best practices.
Conduct A/B and multivariate testing to optimize website and marketing campaign performance.
Extensive breadth of professional knowledge and experience in the domain of Product, Digital and Business Analysis
Web analytics expertise using Google Analytics (or similar) to track core performance metrics.
Behavioural analytics expertise using tools such as HEAP that allows INTO to follow customer/user journeys through our product and content, enabling a deeper and more segmented understanding of engagement and subsequent conversion.
A/B and multivariate testing, utilising tools such as Optimizely, LaunchDarkly or Google Optimize.
User experience feedback capture, using tools such as Hotjar.
Experience in the digital marketing industry, including knowledge of SEO and social media marketing.
Data visualisation and dashboard design, including creation of appropriate metrics to understand performance.
Excellent communication and collaboration skills, with the ability to effectively present data-driven insights to non-technical audiences and work closely with key stakeholders across a range of teams, such as product management, product development, management information and market research.
Strategic thinking, with curious mind and critical thinking strength
Leadership qualities – a strong sense of ownership and accountability and desire to ensure continuous improvement in work of team and impact on design of products being delivered.
Experience working in the Agile environment.
Strong written and spoken communication skills (in English)
Ability to work alone with minimal supervision, with excellent attention to detail.

Jobs at INTO University Partnerships

Jobs at INTO University Partnerships

Product Analyst

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