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Increasing the adoption of the Paytm Money
Increasing the adoption of the Paytm Money
Challenge closed on: 3rd Jun 2023, 06:30 PM (CUT)
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Increasing the adoption of the Paytm Money

Challenge closed on
3rd Jun 2023, 06:30 PM (CUT)
About the challenge
The challenge is:


The company wants to increase the usage of the "Paytm Money" feature among users aged 50 and above. What features, tutorials, or user interface changes would you implement to make the app more friendly and intuitive for older users, thus encouraging them to use "Paytm Money"?


Deliverables:


  1. User persona and user journey
  2. Problems in the current user journey
  3. Features to solve the problem and encourage targeted users to use Paytm money


Winners get 🏆
rank-1
Amazon Voucher worth ₹500
Plus Airtribe goodies
rank-2
Amazon Voucher worth ₹250
Plus Airtribe goodies
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