Create a referral program for Calm

Background:

Calm is a mindfulness app featuring meditation practices, calming sounds, ambient music, and sleep stories. It is widely recognized for its variety of mindfulness and meditation resources, catering to both beginners and experienced practitioners. The app aims to foster holistic well-being and mindfulness among its users.

The challenge is:

Your challenge is to design a referral program that incentivizes existing users to invite their acquaintances to use the app. The emphasis should be on creating a program that is straightforward, user-friendly, and can be easily comprehended and accessed by users.

Deliverables:

• Referral Program Outline
• Simple mockup:
• Sketch a simple mockup showing how users will interact with the referral program within the app.
• Promotion Idea:
• Suggest one way to inform existing users about the referral program.