You’ll be responsible for achieving these outcomes:
Grow our user acquisition by 2-3x using organic channels like ASO, referrals, blogs, newsletter, Youtube.
Test, achieve and scale profitable CAC for paid acquisition channels like facebook, Apple search ads and Google ads.
Increase Activation rate by 40%
Increase Current user retention by 20%
Increase Reactivation rate by 50%
Topgrade the product team with effective execution by the end of one year
About you:
You’re not afraid to push the creative envelope and have experimented with different approaches and lenses to problems.
You’re execution driven and can proactively take large projects to fruition from start to finish with minimal hand-holding.
You are super organized and have exceptional project management skills.
You’re comfortable collaborating with a wide variety of colleagues from many different disciplines and backgrounds. You know when to hold your ground or when to disagree and commit, and you do so respectfully and in a genuinely collaborative spirit.
You’re deeply empathetic and have no trouble putting yourself in the user’s shoes. Your work is first and foremost user-centric and always has our users’ best interests at heart.
You balance your creativity with data analysis skills and iterate on your strategies accordingly.
You are or you see yourself as a Gratitude user. Honestly, it’s just easier for everyone.