Growth Product Manager at Airtel Digital

Roles and Responsibilities

• Conduct market research and competitor analysis to optimally drive product awareness across all marketing channels.
• Identify and communicate our products’ unique value proposition.
• Create uniform and compelling messaging across all channels.
• Work with internal stakeholders (SEO, content team, design, product) to discover the best strategies for each channel.
• Optimize marketing campaigns based on key performance metrics and customer feedback.

Skills

• Campaign management
• Project management
• Data analysis
• Market research
• Customer acquisition and retention
• Product messaging
• Content creation
• Copywriting & storytelling
• Digital marketing