Objectives of this role

Drive the product- and business-planning processes for cross-functional teams
Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
Assess current competitor offerings and seek opportunities for differentiation
Analyze product requirements and develop appropriate programs to ensure they’re met
Develop, implement, and maintain production timelines across multiple departments
Appraise new product ideas and strategize appropriate go-to-market plans

Responsibilities

Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
Translate product strategy into detailed requirements for prototyping and final development by engineering teams
Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization Develop product positioning and messaging that differentiates Threeway Studio across primary market segments

Required skills and qualifications

Strong experience in a dynamic product management role
Proven success in overseeing all elements of the product development lifecycle
High effectiveness in managing cross-functional teams
Experience in delivering finely tuned product marketing strategies
Exceptional writing and editing skills, combined with strong presentation and public speaking skills
Bachelor’s degree (or equivalent) in product design or engineering
Previous experience in software and web development
Proven success as a product developer in a nonmanagerial role
Demonstrable knowledge of SEM (search engine marketing) and online advertising

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