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How I Acquired 10 Million Users Using SEO and Content Marketing
About the event

I spent the last 10 years scaling SEO traffic for multiple brands and building SEO teams for companies like Practo, Edureka, Lido, Treebo, Isha and Voot.

What startups and execution teams really need is SEO which is


😇 Simple without jargon and understandable for everyone in product, business, and content teams.
📈 Structured, predictable, repeatable, and scalable.
🚀 Business impact-driven rather than “SEO best practices” driven.


This is why I created the 10X SEO Framework to help startups have
✅ Faster SEO traffic growth
✅ Long term SEO success
✅ Better inter and intra team process and communication
✅ Higher Business Impact of SEO
✅ Easier Learning Curve
✅ Prove ROI

The 10X SEO Framework relies on 5 Essential aspects


🧑‍🤝‍🧑 Solving problems for your audience - People look up Google to solve their problems or to entertain themselves. By creating content that solves these problems and making it rank on the first page you will have a good chance of grabbing the attention of a prospective customer.

📢 Content marketing - Creating the highest quality of content that understands the pain point of your audience helps you rank in Google. Knowing competition and optimising your content for better ranking and search visibility further increases your share of voice in the Google search results page.

💪 Building backlinks - Getting your brand name covered and linked to from multiple websites which have a reputation of producing high-quality content can boost your SEO ranking success. Building backlinks is an ongoing effort of getting good mentions using high-quality PR, data journalism, outreach, and content marketing which cuts the noise and stands out. 

🛠️ Improving Technical SEO - Solving your audience problem using content is one but making sure the content is discovered, crawled, read, and understood by Google is equally important. To have good technical SEO you will need to run audits and check for vulnerabilities and technical issues with your website.

👑 Getting SEO Done - While most SEOs focus on “What needs to be done” it only amounts to about 20% of the overall SEO game. SEO is largely dependent on how well you execute what needs to be done. SEO is cross-functional. For this, you will need to have the ability to dive into execution across product, tech, business, leadership, and marketing.

Learn the 10X SEO Framework with someone who has actually delivered world class results for one of best startups in India like Practo, Edureka, Lido, Treebo, Isha and Voot.

Early registrants will get bonus access to

  1. Training Video

  2. 5 Optimisation Checklists

  3. 4 Reporting Templates

  4. 3 Copy paste actionable frameworks

  5. QnA session

Join our community and keep the learning going!
bullet Exclusive events and sessions
bullet Community-assisted career services
bullet Side project collaboration opportunities
bullet Fun offline meetups
bullet Win exclusive goodies and prizes
bullet Meet driven individuals
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Meet your instructor
dots Arun
Arun Kothapally
Organic Growth Consultant - Practo, Voot, Flipkart, Edureka and Treebo

Over the last 10 years, I helped companies like Practo, Edureka, Lido, Typito, Treebo, Voot and Isha acquire and convert over 10 million users organically using content and SEO. Traditional organic growth models expect us to have a tactical and "best practices" approach to SEO and content. All tactics die a slow death. Long-term sustained…

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