Before you start building SEO traffic it is important to understand deeply your audience and your business. User research will help you understand your audience and know what kind of problems they are facing. While asking key business questions helps you understand contraints and leverages which can influence SEO outcomes.

Core Learnings

1. Guide to executing to building a personalised 10X SEO Framework for your company.

2. Identify weaknesses in current SEO strategy, challenges, and biggest potential wins.

3. User research to understand problems faced by your audience - Surveys, Interviews, online research, and keyword research.

4. Document learnings and come up with insights and brainstorm how these insights will help you build SEO traffic.

What’s the point of writing high-quality content if Google can’t even reach or read it? In Technical SEO we will first understand how Google crawls the web. This basis will help us understand how to optimise your website to make it easy to discover, index and render different pages on your site.

Core Learnings

1. Complete technical SEO audit of the site using tools like SiteBulb and ScreamingFrog.

2. How to prioritize SEO recommendations for traffic impact.

3. How to create a slide deck for presenting recommendations for tech/product/business teams.

4. How to manage and support tech and product to get technical SEO changes implemented.

Solving the problems of your audience using content is a proven methodology that has helped scale many startups we know about. In this module we will learn what it actually means to write high-quality content, how to pick the right content type, how to optimise content for the Google ranking and SERP visibility.

Core Learnings

1. Identify the keyword and content universe of the business.

2. Create a content brief and optimisation checklist for the writer.

3. Building a content calendar and winning content briefs.

4. Learn how to use standardisation and systemisation to scale your content marketing campaign gracefully.

Backlinks are still an important aspect of SEO but the kind of backlinks that actually move the needle on your website SO traffic has changed in a huge way. Building backlinks is a fine combination of hustle, creativity, process building and systems thinking.

Core Learnings

1. Make a list of high quality prospects in your industry and build an approach plan.

2. Reach out to at least 100 people to acquire backlinks and access results.

3. Build a backlinks ROI report projection and place a proposal to management for budget.